january design is a design and strategizing studio based out of Gurgaon, near Delhi. It is founded by A. Balasubramaniam, an early graduate in Industrial Design from National Institute of Design, Ahmedabad.

Bala has built this studio on his wealth of experience of having designed for large corporations like Eicher and USHA, medium-scale industries like Everon and Telekonnectors, small scale enterprises like Aarvy Power Tools, international organisations like Oxfam GB and UNDP, craft clusters in Kashmir, Assam and Nagaland, craft organisations like Dastkari Haat Samiti and with individual artisans of a variety of crafts.

Our team includes designers from the disciplines of Product and Communication design, who have been trained to work on projects of different scales and domains. We also partner with model-makers, 3D printing facilities, metal and wood prototyping workshops for our projects. The team approaches projects with an open mind and do not confine themselves to conventional silos of domain expertise. It gives each of us the opportunity to work on variety of assignments, irrespective of scale and size.

We work with the humble artisan with as much ease as working with a multi-national company. We enjoy working with different materials and processes, different businesses and aim to make products, systems and communication that work.

Industries & Institutions Worked With

  • Aarvy Power Tools, Ahmedabad
  • ASIMA, Ambala
  • BAG Films, New Delhi
  • Carrier Aircon, Gurgaon
  • Cottage Emporium, New Delhi
  • Crafts Development Institute, Srinagar
  • Creative Educational Aids, Greater Noida
  • Dastkari Haat Samiti, New Delhi
  • Dept of Handicrafts, Ministry of Textiles, New Delhi
  • Eicher Tractors, Ballabgarh
  • Eveready Flashlight Co, Lucknow
  • Everon, New Delhi
  • Hero Motors, Ghaziabad
  • Jay Engineering Works, Hyderabad
  • Ministry of MSME, New Delhi
  • Nagaland Handloom & Handicrafts Development Corp, Dimapur
  • National Innovation Foundation, Ahmedabad
  • National Small Industries Corp, New Delhi
  • NIFT, New Delhi
  • Oxfam GB, New Delhi
  • Oxfam GB, Oxford, UK
  • Prototype Development and Training Center, Rajkot
  • Perspective Films, New Delhi
  • PHD Chambers of Commerce, New Delhi
  • Sanskriti Pratishthan, New Delhi
  • Subhiksha Retail, Chennai
  • Telekonnectors Ltd, Chennai
  • Toy Association of India, New Delhi
  • United Nations Development Programme, Assam


Bala is a professional designer with solid experience and knowledge of craft producer groups. He successfully designed products for Oxfam GB’s fair trade programme in India. This developed the marketing and sales potential by offering more interesting products. The producer groups also benefitted by learning skills from Bala during his interactive design methods. On a personal level it has been a pleasure to work with Bala. - Frank de Caires | Director, On-Change
Mr Bala is an expert and a “down to earth” professional, a rare quality to see. He will hear the requirements patiently and in detail and will come back with solutions and not with doubts. 

He is current and updated with the latest trends in market and will not keep things to him but will try and educate. 

I will recommend Mr Bala to any one who is looking for professional design solutions and I can assure that it will be a pleasure to work with him. 

I wish him all the very best. - Balaji S | Vice President, Commercial & Business Development at Telekonnectors Limited
From working out the modalities of new workshops and model-making facilities for students, to networking relentlessly to open up industry partnerships, and everything in between… I’ve seen Bala do it all… - Abhimanyu Nohwar | Expert Advisor on Design Innovation at National Innovation Council

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