Crafts for Packaging
Crafts Design Institute, Srinagar
The Crafts Design Institute in Srinagar wanted to develop new markets crafts from Kashmir. Kashmir is not an industrial state, but has a rich tradition of handicrafts. The project aimed at developing packaging products using local skills and materials. Since Srinagar is a sought-after tourist destination, a lot of craft products like carpets and natural products like saffron, nuts, etc, are bought by them.
On analysing the situation, it was understood that local crafts anad materials can be happily used for packaging as they can be designed in locally available craft materials: like Cane baskets for their carpets and paper maché containers for saffron. An ordinary packaging design assignment was turned into an opportunity to practise sustainable design.